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Google AdWords Account Management

Often known as Pay per Click, or PPC, this service is specifically provided for Google Ads

This currently includes both google AdWords and google AdSense

 

Google AdWords -

These are primarily adverts which appear on the right hand side of google searches

As a result these have the greatest impact for product or service awareness for your potential customers

Further adverts can then be included in other search partners or context networks

 

Google AdSense -

These are adverts placed on your own websites

The content is controlled by google, often provided by google AdWords

 

This service is ideal for inexperienced website administrators or those that wish a third party provider, like ourselves, to oversee the efficient operation of their google AdWords Account

 

New Account Setup or Existing Account Management :

We can setup a new google Account or manage an existing account

You will have full access to your google Account allowing you to monitor the changes and improvements which are implemented

 

Setup :

If required we will setup a new google Account

We will then setup a number of adverts based on your current website

If you have an existing account we will refine any existing adverts

Poorly performing, suspended or disabled adverts will be investigated

The account will be refined to match the budget settings

 

Monthly review :

The adverts will be reviewed to determine if changes need to be made to their configuration, wording, keywords, and performance

 

If you have paid for this service on an annual basis this includes 12 reviews for the price of 10

Additional reviews can then be purchased once these have been utilised

The frequency can also be amended, which is useful when you are planning specific marketing or advertising campaigns

 

Costs and prices

 

Setup :

£25.00

This is a one-off fee which includes the creation of a new google Account or integration of an existing google Account

 

Monthly :

£5.00

This is the standard price for one review

We recommend this is completed on a monthly basis, you may purchase additional reviews at any time

The minimum interval for this service is monthly

The reviews are conducted on the same date each month, unless you specify a different date

 

Annual :

£50.00
This is the discounted price for 12 reviews

We recommend this is completed on a monthly basis, you may purchase additional reviews at any time

The minimum interval for this service is monthly

The reviews are conducted on the same date of each month, unless you specify a different date

 

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Further information -

 

Budget Limit :

Once your account has been setup we set the budget limit

This is set as an amount per day, which google then average over a month

Therefore we ask customers to submit their monthly budget, which we then convert into a daily budget

For example £10.00 per month converts into £0.33 per day

 

Conversion tracking :

The google AdWords interface includes various reports, these can be sent as part of the review

We will review the Click Through Rate, otherwise known as the CTR, and compare how any amended or adjusted adverts against each other to determine the strongest performing to increase the CTR

We will also review the poorest performing to ensure the Return on Investment, or ROI, is not adversely affected

 

Relevant Landing pages :

It is important to direct the visitor to the most relevant landing page for the product or service that your website offers

We will offer suggestions that will enhance this experience for your visitors

This has a positive long term effect on your websites performance

 

google Maps :

An entry can also be included in google Maps, if relevant to your business and you would like visitors to find your local business

Local and Regional targeting :

Your google Ads can be set to only appear to people searching in a particular city, region, or country
As an example this could be a 30 mile radius from your business

 

google Ads appearance :

Your google Ads will generally appear on the right hand side of a typical search within google

google AdWords example